J. Enrique Garcia - Tuesday, September 14, 2010
I went to grab some lunch at my favorite restaurant and noticed a sign with a photo of a delicious dish, asking customers to sign up to their e-mail list. The restaurant would send you coupons and discounts so you can bring them with you the next time you go back. On a clipboard they had a sheet of paper asking for your name and email. It took just a few seconds to put my info on it as I waited for my change. This simple strategy works well for any food related industry with a lot of walk in customers. Make sure you are consistent sending those email every month, preferably around the same time of the month.