Blog | Online Business, Website Design & Marketing

Directories to list your website

J. Enrique Garcia - Thursday, March 22, 2012 Bookmark and Share

Consumers may be looking in online yellow pages and local directories for businesses like yours.  Even if they’re not, your being listed can be an indicator to the search engines, helping improve your local rankings at Google, Bing, and Yahoo.

http://smallbusinessshift.com/guides/getting-your-business-listed/ 
Read More




How a restaurant builds their e-mail list

J. Enrique Garcia - Tuesday, September 14, 2010 Bookmark and Share

I went to grab some lunch at my favorite restaurant and noticed a sign with a photo of a delicious dish, asking customers to sign up to their e-mail list. The restaurant would send you coupons and discounts so you can bring them with you the next time you go back. On a clipboard they had a sheet of paper asking for your name and email. It took just a few seconds to put my info on it as I waited for my change. This simple strategy works well for any food related industry with a lot of walk in customers. Make sure you are consistent sending those email every month, preferably around the same time of the month.  
Read More




Blogging Tip - Share sale & discount info

J. Enrique Garcia - Friday, July 30, 2010 Bookmark and Share
Your blog is a great place to share sales and product discounts with your visitors. After a while they will learn to expect to find these offers in your blog and will visit it regularly to look for them.


5 Tips for Promoting Your New Website

J. Enrique Garcia - Sunday, July 18, 2010 Bookmark and Share

1. Put your websites URL (www.yoursite.com) in all your printed promotional materials. I can't tell you how many times I have seen business cards without the company's website info on it. Put it on cards, flyers, brochures, corporate letterhead, newsletter, signs, yellow page ads, etc. 
Read More




Calls To Action on Your Website

J. Enrique Garcia - Wednesday, December 02, 2009 Bookmark and Share

A Call to Action (CTA) is something on your website that compels a user to take some kind of action which you can measure and determine whether your website works or not. A good CTA provides focus to your visitors and drives them in the direction you want them to go. Examples include: 
Read More




Video Spokesperson for Gaining Popularity

J. Enrique Garcia - Saturday, November 14, 2009 Bookmark and Share

Many technologies emerge onto the internet everyday in means to enhance the promoting and selling of products and services for the business and communication purposes. Many business rely heavily on their websites to sell some more important products and services, and make a habit of doing most their business online. One of the most powerful tools to help these companies sell these products and services is to use a Video Spokesperson.
 
Read More




E-mail marketing needs to focus on benefits to the customer

J. Enrique Garcia - Saturday, November 14, 2009 Bookmark and Share

A few e-mail marketing rules of thumb:

  • Make sure that everyone on the list has agreed to be there — don't add names
  • Reassure readers that their information will not be shared
  • Give readers an opportunity to opt off of the list
  • Keep information concise, to the point, and focused on their needs
  • Don't blitz — e-mailing more than once or twice a week is annoying
  • Provide a choice of HTML or TEXT version
 
Read More




Referrals – The Power of Word-of-mouth Advertising

J. Enrique Garcia - Sunday, November 01, 2009 Bookmark and Share

For us, client referrals are the driving force of our business. No amount of advertising and promotion has brought us better quality leads and long term accounts than a recommendation from a happy client.  
Read More




Small Businesses That Blog Get 55% More Traffic

J. Enrique Garcia - Friday, October 30, 2009 Bookmark and Share

The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has: 
Read More




Using Email Marketing to Increase Blog Traffic

J. Enrique Garcia - Wednesday, October 07, 2009 Bookmark and Share

Don't expect people to automatically come and visit your site when you make updates. You'll need to use Email Marketing and RSS to push updates to your audience. As part of an integrated marketing approach, "Subscribe Me " and "Tell a friend" forms can be used to capture users in your CRM database, whom you can email on a regular basis to tell them about site updates and news. 
Read More