Do you have a list of your customer’s emails? You should.
Email marketing is a great way to drive repeat business by keeping in touch with your customers. Newsletter type emails tend to have better response as they tend to be more informative while putting your brand in front of the client.
Here are some ideas to grow your customer list.
Put a sign up form on your site
Place it in a prominent location on your site which makes it obvious to visitors. Whenever possible offer them something Free for signing up such as an e-book, discount or some other item or service.
Have an option on all the forms on your site
All contact or checkout forms should have a checkbox for visitors to opt-in to your email list.
Keep it simple
When it comes to forms, less is more. A name and email is enough to start with.
Don’t forget about walk-ins
If you have a physical location, don’t forget about those customers that come in to your place or call in. Make sure your order forms have an “email” field and that the info is added to your email list. A timely thank you or welcome message is an easy way to keep your company top of mind.
Email marketing from your Online Business site