You need to establish credibility with your visitors quickly and effectively. There are a few ways you can do this depending on your type of business.
Testimonials show your visitors that your products or services do work from the words of actual customers. Because it comes from a third party, it will be much more believable than your regular sales copy. To increase the effectiveness and credibility of their message you should include a name, location, company and apicture if possible.
Testimonials from known sources such as magazines and newspapers, can be even more powerful. Display your best testimonial on your homepage, but have a separate page for all testimonials. The more the better, but they should be credible.
About Us and FAQ pages
An About Us page provides information about you, your business and your staff. Putting a picture of you makes it more personable and shows visitors they are dealing with a real person.
Save time and money by placing the most Frequently Asked Questions from visitors inyour FAQ’s page.
Have your complete information including address, phone numbers and customer service emails on there. Put your number on every page to make it easier for customers to find.
News & Press Releases
Another great way to build credibility with potential customers. Send press releases to local newspapers and magazines and online directories.
Use a newsletter to keep customers informed about happenings in your industry .In your newsletter let them know about articles and press releases about your company. Link to these articles in your newsletter.
Take your website to the next level with online video advertising. A video spokesperson can effectively deliver information about your products and services in a short period of time. Make sure your video looks and sound professional so it adds credibility.
Advantages of Web Video
1. Create a more personal interaction with your customers.
2. Product demonstrations
3. Gain viewers attention
4. It's easier and faster to view a short video than to read text on a page.