Blog | Online Business, Website Design & Marketing

Quick-Start SEO

Jose Garcia - Monday, May 17, 2010 Bookmark and Share

Think of Google, Yahoo, Bing and other search engines as customers,  and each page of your site as a box. Your customers want to know what's in the box, what shelf it's on and the address of your store. Simple, right?

Google lays out the nitty-gritty on best way to do that in a downloadable Search Engine Optimization Starter Guide as well as on its Webmaster Central pages. But here are some quick-start tips.

  • Find it. Every page of your website has an address, or URL. When possible, keep the address short and clean--without equal signs, punctuation characters or underscores--and use detailed keywords that are relevant to the page. So example.com/buy-blue-hats-on-sale is better than example.com/cgi-bin/gen.pl?id=4&view=blue_hats_are_on_sale
  • Flatten it. All pages need to link to one another--but you want to keep things as "flat" as possible, meaning that each page can be accessed with only one or two mouse clicks.
  • Name it. You might overlook the title bar atop each browser window, but search engines don't. Give each page a concise, unique, keyword-driven title. If you sell knit beanies, don't title your page "Keep your head warm."
  • Explain it. In the description field, enter a few sentences about the content of that page. Think of it as the text in a catalog. What makes your blue beanies special? Are they alpaca wool?
  • Map it. Your customers would really love to have a map to all the boxes in your store, called an XML site map. Don't know XML from an X-Box? No worries. There are plenty of software programs  that can do the job.
  • Tag it. You'd be confused if this article didn't have a headline, right? Without an h1 heading tag on each page of your website, search engine crawlers have trouble understanding content, too.
Complete article: http://www.entrepreneur.com/magazine/entrepreneur/2010/february/204594.html